What did you have for dinner three weeks ago?  Most people don’t remember.  When your life has an abundance of AIPs (actions in process), remembering what you ate for dinner three weeks ago or what you were doing that day is difficult.

Every day, the brain absorbs and processing thousands of facts, thoughts, and experiences. The memory of these events seems to vanish. Do they actually disappear? This is subject to debate by neurologists. We do know that some events are much easier to recall than others.

If you want to be able to recall something, here is how to do so:

Rehearsal: Learning over time and repeatedly reviewing what you want to recall is very effective.: People rarely forget what they’ve learned when it is reviewed at spaced intervals. The more repletion the better long-term retention.  In fact, ninety percent (90%) will stick when spaced rehearsal is practiced.



People usual can remember the first (primacy) and last (recency). There is also another import aid to memory: high emotional content.

For example, remembering people’s names and faces are often difficult.  Yet it can be done. In How to Win Friends and Influence People, a self-help book written by Dale Carnegie in 1936, states a person’s name is, to that person the “sweetest and most important sound in any language.”

Carnegie mentions Jim Farley.  When Fraley was interviewed he stated he remembered 50,000 people.  He said he was able to call them by their first and last names and tell you a little about each one.

When Farley first met the person, he asked for their full name.  He would “lock” the person’s name by asking a variety of questions like: “How do you pronounce your name correctly?” Or “How do you spell your name?” “Did I pronounce it correctly?” or “Would you repeat that?”.

With the named locked in, Farley then immediately asked “interested” questions of this new person. Farley learned about the person’s family, their personal and business interests, as well as their political opinions.

During this process, Farley studied the person’s face for some particular feature that stood out.  He intuitively knew that the stronger he linked that person’s name to a particular emotion or sensory experience the easier he would remember their names. According to the Loma Linda University School of Medicine, a great brain-based technique for memory retention is to relate new information to what you already know.

As soon as he was alone, Farley would write that person’s full name and the emotional cue followed by specific facts about that person.

He then reviewed the name at the end of a week, then a month later and again in three months.

According to Time Health, creating a mnemonic: “Helps connect the word to the knowledge you already have in your mind, and the quality of memory which gets formed is much higher.”

Below you will find the mnemonic FACER to improve your retention.  It makes remembering must faster and deeper.

Yes, this takes time and attention. Yet as Carnegie quotes Emerson in his book: “Good manners are made up of petty sacrifices.”

As Nietzsche once said, “Given a big enough ‘Why’ people can endure almost any how. The big why for remembering names is: “understanding the importance of people’s names and putting a high value on them shows how much you appreciate them.”

Scientific American says, even when you recognize the person’s face and even come up with other details, such as where and how you met, names remain elusive.

I have modified Benjamin Levy, author of Remember Every Name Every Time, to my FACER method.



It is designed for you to remember almost anything:

  • F is for Focus.Be interested in on one person/thing at a time.
  • A is for Ask.When you are interested: You are asking yourself why you are (ideally intrinsically) interested.
  • C is for Cue. exaggerate something about what you are remembering.  It must be meaningful to you
  • E is for Emotion.Create a strong emotion around what you want to remember. The greater the emotional attachment the stickier the memory.
  • R is for review repeating whatever you want to learn is spaced intervals

This is basically what Jim Farley did to remember 50,000 people.  You can cement whatever it is you desire to remember in your permanent memory by using the FACER method

Of course, having a great memory takes:

(1) commitment and (2) practice.

However, if you want to improve your memory (for any reason) then I predict: FACER method will do it.

Our ability to recall these thoughts are what form the basis for memory, and it can be defined as either short-term memory or long-term memory.

What is a short-term memory?

In most cases, these short-term memories will remain there for anywhere between 30 seconds and several days. Many memories will be forgotten (nobody can remember what they ate for breakfast for the last 10 years) – effectively pushed out of the brain to make way for new facts and memories.



I am a comprehensivist:

“What can I do for you?”


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Attorney, real estate developer, businessman, educator, editor, scholar, inventor, negotiator, author, visionary and public speaker. Marshall holds a BA degree from Union College of New York: The Cohen H. Kerr award for the highest academic average at Boston University; Boston University’s Utopia Award and the Maud Folsom Foundation Award which grants an annual scholarship for as long as an individual attends school or until age thirty-five.
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